What would happen if McDonalds or The Hilton or Emirates or Ikea decided to show “hospital hospitality” to their customers?
You know, the universal user experience (UX) found in hospitals, doctor’s surgeries and health centres around the world.
Optimised for processing the sick rather than championing health.
Reactive or passive rather than intentionally designed to strategically facilitate specific impressions and actions.
And this is for everyone who is engaging with the healthcare system: patients, Medics, vendors etc.
Of course there are reasons that we can use to justify why things have to be the way they are.
But the strategic design of the “healthcare UX” is a powerful underutilised tool that should be treated like sterile technique in surgery:
Not optional.
Image: Gapingvoid